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How to Benchmark and Forecast Marketing Event Attendance

Hubspot

With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends.

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Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]

Hubspot

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. Here are some important tips for planning, promoting, and hosting successful webinars: Leverage what you already have. Using LinkedIn for Business with Best Practices & Tips via Lewis Howes.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. Do you maintain a business blog for your company (hint: you should !)? 5) Co-marketing Emails. and the list goes on.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content goes far beyond blog posts.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 63) Net Promoter Score (NPS).