How to Benchmark and Forecast Marketing Event Attendance
Hubspot
JULY 25, 2011
With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends.
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