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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Data is what data does.

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B2B Category Creators Episode 3 Transcript

Metadata

What it means is, do you have a group of people who you can market to on your terms? 30% open rate. That is exactly what our software does. So, no big hashtag fail moment in terms of content and audience. Not like I’m going to put something on social media and hope people see it. That’s really cool.

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B2B Category Creators Episode 3 Transcript

Metadata

What it means is, do you have a group of people who you can market to on your terms? 30% open rate. That is exactly what our software does. So, no big hashtag fail moment in terms of content and audience. Not like I’m going to put something on social media and hope people see it. That’s really cool.