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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? Are you using your CRM, project management software, and Google tools to their fullest? We fear putting our hand on a hot stove because we know if we do, we will get burned.

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The disruptive effects of accelerating waves of marketing technology

chiefmartech

The rate at which these waves are arriving has been accelerating. Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. In theory, both could earn a healthy return over the next 10 years.

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

These are not answering the burning questions that are on your customer’s minds, unless they’re right at the end of the buying journey, like looking to decide whether to do business with you, which of course 99% of your target audience or not, that’s somewhere earlier in that journey towards becoming a customer.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Data is what data does. Identify opportunity.