Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?
Envy
AUGUST 22, 2019
In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”. So we made it our mission to get marketers the answers to their burning questions. Part 2: Value of PPC/Paid Campaigns for Cyber Security. The main KPIs to follow are: Click-Through Rate (CTR). Conversion Rate (CVR).
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