Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world. There’s a great opportunity to get your brand in front of new eyes.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Vidyard

NOVEMBER 11, 2020

Example 3: Puppy Eyes on the Prize 4.4 Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

FEBRUARY 2, 2021

Example 3: Puppy Eyes on the Prize 4.4 Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Example 3: Puppy Eyes on the Prize 4.4 Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Metadata

DECEMBER 3, 2020

In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. Okay, so, hey, this started off as a LinkedIn post. 30% open rate. Absolutely, because it opens your eyes on what’s possible.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52