Navigate the Channel

JANUARY 10, 2024

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Convert

MAY 10, 2022

You want a theme that has the internal mechanics to give you high conversion rates. With ecommerce, a time will come when you need your online store to do more than it already does. A conversion-friendly Shopify theme removes most friction from the ecommerce buyers’ journey and compels visitors to place orders.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Convert

MARCH 21, 2023

Another example is when scroll maps show that 80% or more of your visitors engage with the FAQs on your product pages. Since you shouldn’t have to burn hours of your time exploring those strengths and weaknesses to find which suits your use case best, we’ve done it for you. SaaS product design, ecommerce CRO, mobile app design, etc.)

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65