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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Without strategy, people, and process, Marketo is just another email tool. Tokens are powe rful for scalable, data-driven marketing program setup.