Martech

JANUARY 14, 2022

In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “ The Undead.” ” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Senior living options.

Enterprise Management 108

Enterprise Management Marketing Management Vendors Burn Rate 108

Customer Experience Matrix

NOVEMBER 19, 2010

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ClearVoice

JUNE 13, 2022

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. After all, customers use search engines to find solutions to their problems. Is there clear sourcing, evidence of the expertise involved, and a background about the author or the site that publishes it?

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Online Marketing Institute

JANUARY 4, 2011

It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read? What sets this blog apart is the transparency it offers to Zappos.com customers. The Takeaway Transparency builds trust.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

ClearVoice

SEPTEMBER 3, 2020

Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. The content you create reminds your ideal customer that their problem is valid and heard. Publish a helpful article and it will be live on the web for as long as you’d like. Content marketing is slow but durable.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145