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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 This is the first time I've seen published revenue figures for the company. million) for 2010. million) for 2010.

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SEO in the Age of AI: How to Get Ahead

Adobe Experience Cloud Blog

Still, market saturation happens at unprecedented rates. Your customers want pure journalism told from the consumer’s viewpoint. They don’t want the trend race of the major publishers affecting the story. Do so also because the traditional models of SEO will eventually fizzle to a low-burn. Do so for the speed.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? A publishing company I worked with wanted to buy national in-theatre advertising for a new resource, but the budget was so big they chose to test three cities instead.

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Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Adobe Experience Cloud Blog

Fitbits, which measure the calories you burn and steps you take throughout the day, combine three of my favorite things: 1) exercise, 2) gadgets, and 3) hard data with which to brag about my achievements. Did I want a heart rate monitor instead? Such was the scene earlier this month, when I decided to buy a Fitbit. We’re against it.

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Sales Pipeline Radio, Episode 107: Q&A with Manny Medina @medinism

Heinz Marketing

We’ll publish similar highlights here for upcoming episodes. Matt: Was in town for an event with Marketo that we just wrapped up earlier today and heading back home a little bit later tonight back to the beautiful Pacific Northwest, but not before we get another episode over Sales Pipeline Radio in the books. Paul: There you go.

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5 Things You Didn’t Know About Outbound Lead Generation

Valasys

Introduction Are you struggling to find potential customers who would love your brand but have not heard of it? Outbound Lead Generation is like taking the bull by the horns – you’re not waiting for customers to come to you, but instead, you’re actively seeking them out.