Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. Lead management process. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA.
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