Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. These pixels are generated from the ad network or DSP (demand side platform) you’re doing retargeting with. Lead management process.
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