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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. Did you know our subtitles are interactive? We got you.

PPC 68
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

For many companies, it’s a drawn-out declaration painted in bold colors in their foyer. Sounds like a big opportunity for talent-starved companies to recruit, right? When it comes to increasing the number of women in tech roles, it’s a slow-burning candle. allWomen’s landing page conversion rates sit between 16% and 52%.

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Directive Launches First Comprehensive Database for Search Marketing

Directive Agency

Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Directive is a leader in SEO, PPC, CRO, content marketing, social media, and digital PR.

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Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)

Unbounce

Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). AI copywriting is content generated by machine-learning software. Is “furry hats” the product or the company?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.