Velocity Partners

NOVEMBER 29, 2023

It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Every move is a double-edged sword.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Buy 83

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Zoominfo

MAY 24, 2023

For enterprise sales leaders, that means the conventional wisdom around KPIs should be continually questioned — just as companies recalibrate their go-to-market efforts to meet changes in buyer behavior. 5 Enterprise Sales KPIs to Watch in 2023 1.

Enterprise Management 130

Enterprise Management Zoominfo Sales Cycle Lead Ranking 130