Navigate the Channel
OCTOBER 12, 2022
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.
Oktopost
AUGUST 24, 2021
of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels.
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Champion Communications
APRIL 30, 2020
Plans that were made months ago have been halted by lockdown, rendering many marketing strategies obsolete. an average of 11% of their marketing budget on third-party trade shows, and 6% on hosting events. For the B2B?tech tech community; ?expos, Gartner ’s latest research ?has has shown ?that
The Effective Marketer
MARCH 10, 2011
For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Market Segmentation And here is worth pausing for a moment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.
Hinge Marketing
SEPTEMBER 11, 2017
It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.
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