KoMarketing Associates

OCTOBER 23, 2018

And one – just one – breaks a fundamental rule of testing. Every landing page, every micro-conversion – all of it. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. So go check everything – landing pages, website, ads – the works.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Optinmonster

FEBRUARY 23, 2022

We have a solution for you from lead generation to land page builders and beyond. Those are just a tiny sample of how you can use OptinMonster’s technology to tailor your popup campaigns to specific people performing specific actions. by using OptinMonster popups and the Exit-Intent® targeting rule. Let us help.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Martech

MAY 23, 2022

Launch cross-channel nurture campaigns Sales can be alerted when an HCP is ready to begin sampling and prescribing the new product based on their scoring threshold. For those unfamiliar, Marketo has launched this new offering included in all Marketo Engage bundles at no additional cost. The continued evolution of Dynamic Chat.

Marketing Management 68

Marketing Management API Marketo Lead Scoring 68

Optinmonster

MARCH 11, 2024

Here’s a sample of a survey form template that you can get in WPForms: Since WPForms integrates with a wide variety of email marketing service providers , you can automate your customer reach out after their purchase and include your form to get customer feedback. Then, you can add the feedback to your site as social proof.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Online Marketing Institute

JANUARY 3, 2013

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. After testing a landing page with heatmaps to find out user behaviour, the guys at techwyse found out just how important color contrast is in guiding the visitor.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Convert

APRIL 12, 2022

We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. The test is a cart that has upsells, or bundles, vs a cart that only contains the initial product. Sample and Population. Stopping a test should be based on sample size. Mean, Median, and Mode.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52