article thumbnail

2023 Predictions: Digital media and advertising

Martech

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. “We More brands will address Gen Z as co-creators.

article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. Result: The control and variant were served for 28 days and compared to the control, the variant showed: 13% increase in add to cart 4.96% increase in order conversion rate, and 6.58% increase in revenue per visitor.