Holistic revenue performance series III: Solution management
Mereo
MARCH 26, 2020
Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — According to LoSasso research, 34% of B2B buyers say their purchase decisions are driven most by features, while 27% say price and only 39% say brand. Internal Validation Only. Lack of Internal Competencies.
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