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What new ad-supported streaming TV announcements mean for digital marketers

Martech

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

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Transform Your Value Proposition in the Subscription Economy

Mereo

According to Gartner , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”. Packaging and Pricing. Transform Packaging and Pricing. Deployment Options.

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7 Best UCaaS Providers for Your Business for 2021

Single Grain

Book My Free Marketing Consultation . TABLE OF CONTENTS: What Is UCaaS? Pricing: Essential Plan: $19.95/user/month. GoToConnect shines as a reliable UC provider with high-quality video, an easy-to-use feature set, and a very reasonable price tag. Pricing: 1-4 Users: $29.95/user/month. Pricing: 1-4 Users: $29.95/user/month.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.