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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. For example, you might identify that certain clothing lines have a very slim margin, but there’s little room to optimize costs or increase prices.

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How Will IPG’s Purchase of Acxiom Affect Marketers?

Porch Group Media

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities.

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Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. Product and service bundles are common. First consider your business situation.