Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat. The “more traffic = more revenue” formula is flawed.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat. The “more traffic = more revenue” formula is flawed.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

AUGUST 15, 2022

Test AMP for your Shopify store — If most of your web traffic is mobile, this can be a significant boost to your search engine rankings. For example, featuring a category’s best-selling product or a bundle deal at the top of the page can give you a high-converting landing page for an email campaign. For example.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59