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A Review of Retargeting Strategies to Test

NuSpark Consulting

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. Niche relevance is key.

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15+ Promotion Ideas on How to Grow a Small Business

Outgrow

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

OTT platforms include services like Hulu, Sling TV, and YouTube TV, which can be accessed on a variety of devices such as Smart TVs, gaming consoles, mobile phones, and tablets. Programmatic TV Ads Programmatic TV advertising refers to the automated buying and selling of TV advertising inventory using software platforms and algorithms.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

OTT platforms include services like Hulu, Sling TV, and YouTube TV, which can be accessed on a variety of devices such as Smart TVs, gaming consoles, mobile phones, and tablets. Programmatic TV Ads Programmatic TV advertising refers to the automated buying and selling of TV advertising inventory using software platforms and algorithms.

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2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps

Convert

If that sounds like you, you’re probably familiar with some of the conversion rate optimization (CRO) apps and plugins in Shopify’s app store. Now, you have a vetted list of apps to help boost your conversions on Shopify. How Does Shopify Measure Conversions? Shopify Plus ecommerce conversion rate calculator.