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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. Source: priceweber.com.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?

6sense

Banks then bundled these mortgages together and sold them as subprime mortgage backed securities — bonds that paid high dividends but carried high risk. Shared their email address at a trade show? No Cold Calls. These securities were hugely successful, fueling lenders to sell more and more subprime mortgages.

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Strategic Marketing for Professional Services

Hinge Marketing

As their understanding of the sector grows, they begin to offer specialized bundled service/ software packages to complement their full suite of traditional audit, tax and consulting. Product/service bundling. Of course, you don’t have to bundle software with a service. Cold Calls. Associations/Trade Shows.