Vidyard
AUGUST 2, 2016
And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry?
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders.
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Customer Experience Matrix
MARCH 29, 2016
A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step.
ANNUITAS
AUGUST 19, 2010
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While marketing automation can automate lead management, it cannot deliver lead management.
Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.
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