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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Measure and share your results.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets. We are honored to be recognized as an exceptional member of the Marketing Nation®.”

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Marketo 50
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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”. About Vidyard.

Marketo 50
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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. The content on this Weblog is available for your informational and non-commercial use only. It does no good if you hand leads off to Sales who Sales cannot then engage, right?