Hive9 Marketing Performance Management Includes Customer Journey Optimization
Customer Experience Matrix
MARCH 29, 2016
But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Your next question, presumably, is where can I buy one? (Oh, It’s bright. It’s shiny.
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