Everything Technology Marketing

DECEMBER 19, 2009

Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

OCTOBER 14, 2009

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. But either one person or a department needs to be in charge of creating and executing the company’s policy.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100