Avitage

MARCH 26, 2014

I think some deeper distinctions about content can help here. Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. This will also help your content strategy, planning and preparation work. Not all conversations are conducted live and in person.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 11, 2014

For marketers, might we say, “caught up in the need to build a brand, generate leads, to respond to tectonic changes in buyer behavior and technology …” Michael Porter on Strategy In his seminal Harvard Business Review article in 1996, What is Strategy?

Marketing & Strategy 120

Marketing & Strategy Enterprise Management Differentiation Work Management 120

Avitage

MARCH 20, 2012

For most people I speak with, they have a good, level one understanding: They can “become the media” and leverage the internet to “publish” content Acting like a journalist, they embrace blogging to varying degrees of discipline and success They know content must be more about buyers and their “problem to solution journey”, (..)

Marketing Management 120

Marketing Management Content Storytelling Vendors 120

Avitage

MARCH 7, 2012

Framing Questions Here are questions that will help your team, and your management, understand what’s at stake by continuing to pursue a process of “random acts of content.” ” (IDG) How do people throughout your organization know what content to build next? Why it should be created? How it will be use?

Content 120

Content Domain Acquisitions Efficiency 120