build differences Product Related Topics 
Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Build a simplified model of your customers’ world, the journey they take from problem to solution.
Everything Technology Marketing
OCTOBER 10, 2010
Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.
Everything Technology Marketing
MARCH 14, 2011
Why SaaS Marketing Rocks After having taken to market both SaaS (starting in 2002) as well as traditional on-premise software solutions, I observed first hand some of the significant differences between the two models as it relates to marketing. Innovators and early adopters are willing to take a lot of risk for a potentially big payoff.
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