build differences 
Anything Goes Marketing
JANUARY 23, 2007
Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? YouTube is another way of Building Demand Where Shmuel is incorrect about Dove's "failure" is that many people may not be aware that YouTube is the platform that is hosting the video.
Anything Goes Marketing
APRIL 5, 2009
After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Your product may have been purchased by a select few but will be used throughout the organization.
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