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Why Social Media Really Matters

Customer Experience Matrix

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. With mass media, the primary marketing goal is selecting a message that builds a successful brand.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.