Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

Tier 3: Monitoring – Above the campaigns, monitoring by marketing and sales professionals is required to actively listen to the user community to respond to direct questions, and for campaign and content effectiveness, advocacy and customer intelligence, trends, competitive intelligence, incidents / issues.

Social Media 40

Social Media ROI Practices Media 40

Single Grain

DECEMBER 6, 2019

Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145