Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.
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