Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
The ROI Guy
MAY 18, 2017
Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. According to Gartner, in the past 12 months, 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed.
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