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Three Words That Should Never Be Used With Social Media

Webbiquity

It has a purpose and needs a budget. While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. But not in social media.

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. tags: Web 2.0