4 Ways to Build B2B Customer Loyalty and Generate Referrals
WebMarketCentral
MAY 18, 2007
Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. tags: Web 2.0
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