B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

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Adobe Experience Cloud Blog

NOVEMBER 21, 2013

As such, marketers need to look into applications that can support multi-channel relationships with customers. You need to measure marketing spend by revenue impact: Marketers need to have a seat at the revenue table. How do you market to these new self-educating buyers? Salesforce.com'

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Note: For much more on all aspects of social marketing, see the Definitive Guide to Social Marketing.

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Full Circle Insights

AUGUST 17, 2022

Full Circle’s third patent recognizes the unique technology that enables marketers to accurately capture, preserve, and report campaign attribution data inside their company’s CRM system. Patent 11,341,166 , for its attribution software solution inside a CRM system. SAN MATEO, Calif., About Full Circle Insights.

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Allocadia

APRIL 3, 2019

Prior to 2014, Pitney Bowes operated as three separate business divisions, each with its own financial systems and marketing teams. As a result, the company as a whole lacked a centralized view of its marketing spend and results.

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Full Circle Insights

SEPTEMBER 20, 2022

While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

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Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. Intro to Full Circle Campaign Attribution.

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