Remove Budget Management Remove Marketing Attribution Remove Service Remove Touchpoints
article thumbnail

Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space. This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers. LeadsRx is deeply committed to consumer data privacy.

article thumbnail

Marketing Attribution 101: Your Guide to Getting Started

SmartBug Media

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. And it should come as no surprise why: Marketing leaders are increasingly being asked about ROI. How do you know if your marketing spend is generating real value?”. We’ve all been there as marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Performance Marketing Trends for 2022

LeadsRX

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

article thumbnail

Proving Marketing’s Financial Impact in B2B

B2B Digital Marketer

He emphasizes the necessity of viewing marketing as both a short-term and long-term investment, breaking down the common perception of marketing as a mere cost center. Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively.

article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

Focus on moments we create, not just those touchpoints we capture. The best marketers are flipping this model and asking, “How can we create moments for the buyer? Data cannot be used simply to justify or defend marketing spend. The most in-demand marketing skills in a B2B buyer-driven world.

article thumbnail

Marketing analytics: What it is and why marketers should care

Martech

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Types of marketing analytics models.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Click here to download!