ANNUITAS
AUGUST 30, 2018
Accountability is an important issue, as some trouble spots cited by Fournaise included: Difficulty in linking marketing KPIs to results that “matter” (translation: revenue, ROI). Jumping into trends, especially technology trends, without demonstrating or predicting results or setting goals in advance.
ViewPoint
DECEMBER 14, 2016
Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.
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The Point
OCTOBER 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.
Full Circle Insights
SEPTEMBER 12, 2022
ABM trending metrics —Metrics such as the number of shares, likes, and comments from target accounts, as well as how many leads are generated from each channel can help you adjust your social media strategy. For more insight as to how ABM correlates with your ROI, check out How Account-Based Marketing Can Generate ROI. >
Online Marketing Institute
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
Finally, there is lots of room to model responses to promotion, to carry personas developed in Mathematical Marketing over to customer acquisition. In the B2B market, what do you see as the biggest hurdle to effective lead management ? While some marketers embrace quantitative methodology, a lot more avoid it.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
Finally, there is lots of room to model responses to promotion, to carry personas developed in Mathematical Marketing over to customer acquisition. In the B2B market, what do you see as the biggest hurdle to effective lead management ? While some marketers embrace quantitative methodology, a lot more avoid it.
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