The Case for Email Marketing Metrics: Top 5 Best Practices
Adobe Experience Cloud Blog
AUGUST 16, 2018
By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Determine the strategy, goals, and attribution model.
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