Budget Management Digital Marketing Funnels MQL Top of Funnel 
Zoominfo
MARCH 1, 2021
Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.
Inbox Insight
DECEMBER 15, 2023
Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. It encompasses a vast range of marketing activities to create awareness and build interest in your product or service. Why should B2B marketers focus on demand gen KPIs?
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Directive Agency
FEBRUARY 28, 2022
As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2B SEO .
Inbox Insight
JUNE 7, 2020
79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.
Directive Agency
FEBRUARY 28, 2022
Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Marketing operations and revenue operations as a whole seem to be lacking in the SaaS space.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. A single source of data truth is also essential for improving marketing efficiency.
Sales Engine
JUNE 23, 2016
As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.
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