Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Statista) Social media ad spending is projected to reach $207.1

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. 58% of all top-performing companies use marketing automation to aid in their email marketing efforts. Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Engagio

OCTOBER 13, 2020

No marketing channel alone is effective enough to get your message through. response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

No marketing channel alone is effective enough to get your message through. response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. – Forrester Consulting. CHANGE #6: Measure Marketing and Sales Impact On Long Revenue Cycles. B2B match rates can be as low as 20%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Less than 30% of respondents in either group said their company maintains a blog. Social Media Use in Big Companies. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100