Budget Management Business Multi-Touch Attribution Paper 
LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. This quote from American business magnate John D. The trend here is that analytics is pervasive.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
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Madison Logic
MARCH 26, 2024
An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%
Full Circle Insights
FEBRUARY 28, 2021
As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. It opens up whole new ways of doing business and solving problems. A Single Source of Truth for Marketing and Sales. White Papers.
Valasys
JULY 30, 2019
Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them. Google Display Network: Google Display Network on Google AdWords provides the quality traffic & scalability & hence most B2B marketers use Google as the prime source of their traffic.
Engagio
OCTOBER 1, 2019
This was exciting, and really helped Marketing build credibility and respect. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. Need for multi-channel orchestration.
Allocadia
APRIL 3, 2019
.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes. The Task: Taking Control of Marketing Investments and Gaining Advanced ROI Insights Being seen as a catalyst for innovation and a trusted advisor to the business is the end goal for many marketers.
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