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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Write case studies, eBooks, white papers, etc. Write articles, share knowledge and make connections.

Twitter 100
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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Why you need to build your Social Capital?

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0