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Good Reads for B2B Marketing - Staple Yourself to a Lead

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Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. Build A Content Hub That Converts.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. Stay Tuned.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. Stay Tuned.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. So education campaigns are underway.