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5 Common B2B Lead Generation Myths Debunked

PureB2B

Myth #3: Social Media Doesn’t Generate Quality Leads. Fact : Non-believers may think social media is just a passing trend when it comes to quality lead generation, but statistics prove otherwise. These days, most of the prominent social media networks offer tools that can help you track and nurture quality leads.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Have a new statistic that shows the opportunity is growing faster than ever? Brian Carroll, CEO of InTouch , is part of MECLABS Group (MarketingExperiments, MarketingSherpa, InTouch) and author of Lead Generation for the Complex Sale and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.

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How To Align Marketing With Sales

Marketing Insider Group

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). But 65% of B2B marketers have not established lead nurturing campaigns.