Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
The ROI Guy
JANUARY 25, 2011
By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
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