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How Much Should You Pay For Content?

Paul Gillin

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not.

BtoB 50
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.