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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. . BtoBmagazine – BtoB Online – The resource for # marketing strategists.

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