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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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The Role of B2B Marketing

Marketing Insider Group

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

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The Role of B2B Marketing

Marketing Insider Group

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who are we targeting?

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who are we targeting?

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. The 5 objectives are: Sales is your target audience. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. Share your thoughts, post a comment.