Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

APRIL 24, 2009

Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. David’s posts are about content-based marketing, which is an important ingredient of successful lead generation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100